Title

Zingerman's Chocolate

Role

Packaging Design

Year

2016
 

Zingerman’s is a community of businesses located in Ann Arbor delivering exceptional food products on a local to large scale. They are well known for their exceptional services, products, and iconic look & feel.

Zingerman’s is one of the leading businesses in the world food market by not only staying devoted to their specialty products and services, but also to themselves. Their ability to give context to every product and tell the stories of the respective creators of the product distinguishes them from their competition. Zingerman’s specializes in creating unique products, not replicas. This value was taken heavily into consideration within the design.

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The Challenge
 

It is important for Zingerman's to extend their visual language to cater to a sophisticated, mature, and high-class audience while maintaining the integrity of their look and feel. By doing this, Zingerman's can establish a niche in the high quality chocolate gift market while delivering an exceptional product both inside and out.

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The Approach
 

The pattern provides a sense of texture for each flavor of chocolate. Moreover, the packaging uses imagery of the various Zingerman's establishments to showcase the rich history of Zingerman's businesses. The function and ergonomics of the packaging was designed to create layers within the product to reveal a narrative.

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