Title

Stamps School of
Art & Design

Role

Wayfinding, Environmental

Year

2015
 

The University of Michigan's Penny W. Stamps School of Art & Design is a unique building in terms of its navigational efficiency. The existing signage system is visually constraining and outdated. The inconsistencies of the existing system frequently confused users navigating the environment.

Introducing a modular contemporary wayfinding system into the building was a necessity to welcome visitors and students alike. This new wayfinding system addresses critical issues regarding navigation in pivotal areas, a unified and branded system, and an enhanced creative environment. As a leading public university, it was important to develop a system that empowered users rather than disable them.

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The Challenge
 

The internal existing signage system was a growing problem as it lacked quintessential information and was visually constrained. It was necessary to create a flexible signage system that could be easily updated and pieced together.
Stamps_Icons_v2Stamps_Icons_v2

The Approach
 

Through the use of typeface, color, and material, an adaptable wayfinding system enhances the environment to fuel students with creativity. The primary color palette embodies the signature colors of Michigan's Maize and Blue with an added secondary palette that is composed of colors taken from the Stamp's classroom environments.
Stamps_EntranceSignStamps_EntranceSign
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