The University of Michigan's Penny W. Stamps School of Art & Design is a unique building in terms of its navigational efficiency. The existing signage system is visually constraining and outdated. The inconsistencies of the existing system frequently confused users navigating the environment.
Introducing a modular contemporary wayfinding system into the building was a necessity to welcome visitors and students alike. This new wayfinding system addresses critical issues regarding navigation in pivotal areas, a unified and branded system, and an enhanced creative environment. As a leading public university, it was important to develop a system that empowered users rather than disable them.