Hive is a company dedicated to the advancement of human health and well-being through technology. Their product, an app called Ahex (acronym for Active Healthy Exchange), helps promote better health outcomes through the use of mobile data and behavioral analysis. Ahex serves as a guide and a health database— gauging the user's behavioral patterns to find beneficial health adjustments for day-to-day routines.
Hive and Ahex are built to be a completely unified and adaptable brand identity through the interchangeability of the "+" and "x". The overall brand aims to spread positivity and friendliness to health challenges which may prove daunting.