B. Creative is a professional video production company based in Grand Rapids, MI. The company began by initially shooting wedding highlight reels; however, as the company grew, they began to take on videos beyond weddings and into the realm of conceptual and commercial footage. With a bigger framework in mind and seeking expansion, B. Creative strived to build a bigger and bolder brand framework. The company adopted a parent brand called B. Creative and two sibling brands—Bradley Productions (wedding/lifestyle) and Voyage Pictures (commerical). I worked closely with B. Creative's content strategy team to create new logos around a larger brand experience that better communicates to a broader target audience.